As Our Best Advertising Remains Word of Mouth:
How Does the Travel Agency Take Advantage of This Marketing Strategy?
As our best advertising remains word of mouth, a large part of our clients knows us through relatives and other former clients who were delighted with their trips and stay with us. This sentence perfectly sums up the marketing strategy that the travel agency has been using for several years now. Indeed, there is nothing better to promote our services than satisfied customers who share their experience with those around them. In this article, we'll explore in detail how this strategy works, its benefits, and how to optimize it to improve company branding.
Word of Mouth: An Effective Way to Promote the Travel Agency
Word of mouth is a very effective means of oral communication to promote the travel agency and its services. It allows you to reach a large audience thanks to recommendations from satisfied customers. So, when someone is looking to organize a trip, they will often ask those around them for advice. If a friend or acquaintance recently traveled with the agency and was satisfied with the services provided, they will likely recommend this agency in turn. This is how the company’s notoriety spreads.
In addition, word of mouth helps build potential customers' trust in the company. Recommendations made by people who have already used the agency's services are considered reliable and authentic. Potential clients are therefore more inclined to trust the agency recommended by those around them rather than an agency they do not know.
How to Profit from Word of Mouth?
Although word of mouth is a very effective way to promote the travel agency, it is important to optimize it well to benefit from it. Here are some tips to achieve this:
Providing Quality Services
The first tip for profiting from word of mouth is to offer quality services. Satisfied customers will spontaneously talk about their experience with the agency to those around them. On the other hand, if customers are unhappy, they will also share their negative experience. It is therefore important to ensure that clients receive quality services to maximize the chances that they will speak positively about the agency to those around them.
Encourage Customers to Talk About Their Experience
It is important to encourage clients to talk about their experience with the agency. To do this, the agency can ask them to fill out a satisfaction form after the trip and ask them to share their experience on social networks. The agency can also offer incentives to satisfied clients to recommend the agency to others.
Use Social Networks
Social media is a great way to give voice to satisfied customers. The agency may post client testimonials on its Facebook or Instagram page. This will allow a greater number of people to discover the services offered by the agency and strengthen the company's notoriety.
Customer loyalty
Building customer loyalty is a great way to maximize word of mouth. Loyal clients are more likely to recommend the agency to those around them because they have established trust in the company. To retain customers, the agency can offer discounts or exclusive benefits, organize events for loyal customers, etc.
Advantages of Word of Mouth
Word of mouth has many advantages for the travel agency. Here are some of the main benefits:
Reduced Cost
One of the main advantages of word of mouth is that it is much less expensive than traditional advertising. The agency does not need to invest large sums in public campaigns to publicize its services, because satisfied clients do so spontaneously.
Notoriety and Trust
Word of mouth helps strengthen the reputation and trust of the company. Recommendations made by satisfied clients are considered reliable and authentic, which strengthens the credibility of the agency in the eyes of potential clients.
Conversion Rate Increase
Recommendations made by satisfied customers have a higher conversion rate than traditional advertisements. Indeed, potential clients are more inclined to choose an agency recommended by those around them than an agency they do not know.
